Making a sector specific business decision 5. For Nikon, the SWOT analysis is tabulated below: Major advancement in R&D and new technology, Increasing market trend in LCD and DSLR cameras, Healthcare products are becoming more demanding, Reducing semiconductor capital market spending. Leverages cutting-edge technology to produce world-class products. Nikon's manufacturing facilities are located in Japan. Nikon Corp. (2018), "Nikon Corp. Nikon Americas Inc Company Profile, Financial and Strategic SWOT Analysis, Mergers and Acquisitions, Partnerships and Investments, News, Key Profiles and Competitors Report - digitGaps Nikon Americas Inc., a holding company, through its subsidiaries manufactures and imports precision optics products. SWOT analysis (strengths, weaknesses, opportunities and threats analysis) is a framework for identifying and analyzing the internal and external factors that can have an impact on the viability of a project, product, place or person. Let us start with its SWOT Analysis by first looking at the Strengths of Nikon. This is sometimes called a TOWS analysis. Since 90 years, the company has been continuously improving photography, imaging and the optics industry towards the demand requirements of their customers. The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Nikon Corp. has to carefully monitor not only wider trends within the Scientific & Technical Instr. segment. NRCA is headquartered in Belmont, California. It identifies the internal and external factors which may . Nikon Corp (7731) - Financial and Strategic SWOT Analysis Review provides you an in-depth strategic SWOT analysis of the company's businesses and operations. Nikon Corp. (7731) is listed on Tokyo stock exchange. This will primarily focus on the first half of the analysis, but the second half can help you avoid pitfalls while you get your offerings and services set up.   Hey there! document.getElementById("ak_js_2").setAttribute("value",(new Date()).getTime()); This site uses Akismet to reduce spam. Sony is a well-known global consumer electronics brand from Japan, with a reputation for cutting-edge technology, innovative digital concepts, and superior after-sales support. The SWOT analysis is a fundamental component in business planning because it's an effective tool for: Providing a systematic way of identifying internal and external factors affecting business Giving companies insight as to where to focus growth efforts Presenting businesses a solid foundation on which to develop new business strategies The Eugene-Springfield metropolitan area closely conforms to the boundaries of Lane County, Oregon. Opportunity in the SWOT Analysis of Canon : Growth in Universal Consumer Electronics market: The consumer electronics market is expected to grow at a CAGR of more than 2.5 percent during 2015-2020. The Eugene-Springfield metropolitan areahas atotal populationof 330,527. Thecompetition is divided between luxury magazine-quality photographers, moderate professional photographers who mostly pose their subjects, and same-day photo studios. Following are some of the top competitors of Nikon: Now that we know about the company let us start with the SWOT Analysis of Nikon. Conducting a SWOT analysis to identify the company's strengths, weaknesses, opportunities, and . My name is Aditya Shastri and I have written this case study with the help of my students from the online digital marketing course at IIDE - India's #1 digital marketing institute. Let us start the Nikon SWOT Analysis: For Nikon, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. Search this website. Your email address will not be published. It is facing stiff challenges from international and local competitors. Establish Your Goal. Following are some of the strengths of Nikon: Weaknesses are areas where Nikon needs to improve in its business. Senior Commercial Controller. Assessing feasibility of the new initiative in Japan 4. The consent submitted will only be used for data processing originating from this website. Strategists at Nikon Corp. can utilize SWOT for following objectives -. The report covers the company's structure, operation, SWOT analysis, product and service offerings and corporate actions, providing a 360 view of the company.Key HighlightsNikon Corporation (Nikon or 'the company') is a manufacturer, distributor and marketer of optical instruments. However, as more geographic market segments are being targeted for consumers with different cultures, Nikon will have to expand its servers and security for higher volumes of consumers. Support sales activities by understanding your customers' businesses better. Photography has gone digital. As reported by Datamonitor (2008), Nikon has reported revenues of JPY 955,792 millions in 2008, compared to its competitors Canon and Fujifilm where revenues of JPY 4,481,346 million and JPY 2,846,828 millions were reported during the same period. Amsterdam Area. - Track record of innovation - Even though most players in the Technology strive to innovate, Nikon Corp. has successful record at consumer driven innovation. This highlights the companys distinctive capability. Hi, I am an MBA and the CEO of Marketing91. Sony produces products for its consumers (B2B) and other businesses (B2C) as well. However, it has been reported that many countries has recovered from this crisis. Definition (2) The process of listing the strengths, weaknesses, opportunities and threats for an entity in an environment of constraints and competition. Clearly defining the objectives of the SWOT analysis. Using a SWOT analysis before any company action, new initiative, and policy change can aid in assessing the current . Feel free to connect with us if you need business research. In fact, they find it a burdensome expense, have not established a relationship with a photographer and dont think often about going to one. SWOT Analysis is a proven management framework which enables a brand like Nikon to benchmark its business & performance as compared to the competitors, and make strategic improvements. The optical technology business is predicted to grow, and new technologies are expected to require over the market especially in optical components. Below are the top 10 competitors of Nikon: Hence this concludes the Nikon SWOT analysis. As one of their strategy, Nikon is aiming at green marketing which is considered as one of the developing trends in modern business. This is because of the lack of scale. Business is my passion and i have established myself in multiple industries with a focus on sustainable growth. Source: EdrawMax. It can be used to both assist with planning and as a way to quickly . Otherwise, you might end up with a ton of basic information and no idea how to apply it to your business. But before we start with its SWOT Analysis let us learn about Nikon as a Company, its products, competitors, financials, and more. Furthermore, Nikon has invested massively in research and development in order to have a competitive advantage in the imaging industry. Nikon Research Corporation of America (NRCA) undertakes research and development activities for integrated circuit (IC) and liquid crystal display (LCD) related equipments. Some threats for Nikon include: With this, we have reached the end of the SWOT Analysis of Nikon. Maximize its response to opportunities. Good branding of Nikon through sponsorships of events and sports teams. It has an imbalance between engineering and customer feedback and its low ethics are some weaknesses in the market. Weve used education as a measure of social status. Using this strategy, the method of purchasing will be via the internet. SWOT analysis provides key insights into both internal and external factors that can impact the performance of an organization. If your specific country is not listed, please select the UK version of the site, as this is best suited to international visitors. Disclaimer: This is an example of a student written essay.Click here for sample essays written by our professional writers. It also works on future technologies. This is primarily driven by emerging market and increase in household income levels. 2. For Nikon, the SWOT analysis is tabulated below: Table 2: SWOT Analysis Strength Opportunities High market occupancy Major advancement in R&D and new technology Healthy monetary situation High brand name Increasing market trend in LCD and DSLR cameras Healthcare products are becoming more demanding Weaknesses Threats High stock levels of products With the evolution of IT and rapidly changing technologies, Nikon has implemented e-business strategies via the setting up of websites based in USA, Europe and Japan. With these collaborations between different companies, Nikon is working on deriving synergies between different businesses. Analyzing the macro trends from not only Technology industry perspective but from a more holistic perspective. Some of the competitors for Nikon include matrix metering and color recognition, optical VR, processing chain bandwidth amongst others. A SWOT analysis can be used at any step of a business plan to organize thoughts, improve discussions, and better understand goals, but it is highly recommended to use one during any project or policy discussion's planning stage. Therefore, the SMART objective will be rather a tactical decision making. Key Highlights - Defining what skills are essential for the survival of the Nikon Corp. in Scientific & Technical Instr. Actually, Nikon is present in Europe, America and Japan. Asian, European and American countries are the customers for these product. If you are interested in upskilling and learning, check out IIDEs 3 Month Advanced Online Digital Marketing Course to know more. This can be possible with the use of digital marketing. Considering the asian market, Nikon is the leader in most of the markets it operates. Healthy monetary situation WEAKNESS 1. Below are the Strengths in the SWOT Analysis of Nikon : 1. They began their sales mid-1900s and since then have made a name for themselves for . Company history - Progression of key events associated with the company. Nikon Inc. is a company that manages a group of related businesses which are mostly associated with photography or equipment. Nike is a global brand that is synonymous with quality and excellence. Effective integration of digital platforms like social networking sites in its marketing efforts has helped attract larger target audience, 5. Hence the strategic marketing of Nikon is based on core competences of the company. Most Lane County residents are accustomed to doing occasional business in Eugene. Nikon Corporations gross margin for 2021 was 8%, a 484.62% increase from 2020, The gross margin generated by Nikon Corporation in 2020 was 1%, At a -86.02% decrease, Nikon Corporations gross margin of 1% was indexed in 2019, Nikon Corporation generated a gross margin of 9% in 2018, Positive Outlook for Global IT Hardware Market, Foreign Currency Exchange Rate Fluctuations. You will generally find me online at the Marketing91 Academy. If you would like to change your settings or withdraw consent at any time, the link to do so is in our privacy policy accessible from our home page.. - High margins compare to Scientific & Technical Instr. It has an imbalance between engineering and customer feedback and its low ethics are some weaknesses in the market. SWOT analysis provides key insights into both internal and external factors that can impact the performance of an organization. So, set a goal. The term SWOT is an acronym for these four factors. It will provide Nikon Corp. an opportunity to penetrate entry level market with a no-frill offering. They can appear in a simple table or as a presentation to help pull together a marketing strategy.. To help you identify your own standing in your market, we've pulled together a list of 31 SWOT analysis templates for professionals. Have you found what you were looking for? Establish cooperative agreements with other company THREATS 1. SWOT analysis is a vital strategic planning tool that can be used by Fujifilm managers to do a situational analysis of the organization . Nike's Strengths - Internal Strategic Factors Strong Brand Awareness and Brand Value- Nike is one of the most recognizable brands in the world as its name alone is memorable, easy to pronounce, and very unique. These are families who are generally without the means to hire professional photographers on a regular basis. Try to substantiate the strengths, weaknesses as objectively as possible in terms of what the Nikon Corp. does, how it does it, and where are there scope of improvements. SWOT analysis of Nikon Corp can be done for the following purposes - 1. The company is headquartered in Tokyo, Japan.Scope. In the digital camera market, it accounted for 40% of unit batched for digital single-lens reflex (DSLR) cameras. This will definitely enhance the marketing strategies that Nikon has adopted for the international market. The best way to begin your SWOT analysis is by asking yourself questions and being entirely honest about the answers. 1. While many of them may have the means for professional photos, relatively few will use them. - Market Leadership Position - Nikon Corp. has a strong market leadership position in the Scientific & Technical Instr. The company performs research on KrF, ArF, F2, EPL, and EUV lithography technology. Managing and eliminating these weaknesses can drive future growth of Nikon Corp.. Project management and feasibility analysis have become more specialized. - Increasing government regulations are making it difficult for un-organized players to operate in the Scientific & Technical Instr. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. SWOT Analysis is a strategic methodology to analyze the - Strengths & Weaknesses that Nikon Corp. possess, and Opportunities & Threats that the organization faces because of competitive and macro-economic factors prevalent in Japan. (Nikon, 2010). - High turnover of employees at the lower levels is also a concern for the Nikon Corp. . Overcome organization's threats. With alarming concern of climate change, Nikon is working on using recyclable materials to reduce the effect of carbon dioxide emissions. Nikons vision has been changed recently to become Meeting needs. The Healthcare segment sells microscopes, measuring, and inspection equipment. Having a goal will help you choose what's relevant to include in your analysis. Improving business portfolio management of Nikon Corp 3. Hence, new digital camera can be considered as a commodity. Threats SWOT Weaknesses. Furthermore, markets for low income consumers were looked into such that these consumers could afford a trustworthy camera. once a market leader in digital cameras lost its ground to Canon and Nikon. - Growing technological expertise of local players in the export market - One of the biggest threat of tie-up with the local players in the export market for Nikon Corp. is threat of losing IPR. L. Wrigley, Divisional Autonomy and Diversification (PhD, Harvard Business School, 1970) M. E. Porter, Competitive Strategy(New York: Free Press, 1980) Presence in a wider territory, R&D, financial performance are the company's major strengths, whereas huge debt remains a cause for concern. It can be used both for start-ups entering the new company and even by existing firms to drive forward their business and growth. Exceeding expectations. Furthermore, Nikon is improving on processes that will keep their survival in a constantly changing market. He has been a guest speaker at prominent colleges in India including IIMs[Read full bio], Your email address will not be published. It operates in the following segments: Precision Equipment and Imaging Products, Healthcare, Industrial Metrology, and Others. PESTEL / STEP / PEST Analysis and Solution of Nikon Corp. Porter Five Forces Analysis of Nikon Corp. Marketing Segmentation, Targeting, and Positioning Analysis of Nikon Corp. Alfresa Holdings Corp SWOT Analysis / SWOT Matrix / Weighted SWOT Analysis, Pola Orbis Holdings SWOT Analysis / SWOT Matrix / Weighted SWOT Analysis, Otsuka Corp SWOT Analysis / SWOT Matrix / Weighted SWOT Analysis, TOTO SWOT Analysis / SWOT Matrix / Weighted SWOT Analysis, Hulic Co Ltd SWOT Analysis / SWOT Matrix / Weighted SWOT Analysis, Misumi Group Inc SWOT Analysis / SWOT Matrix / Weighted SWOT Analysis, Seibu Holdings Inc SWOT Analysis / SWOT Matrix / Weighted SWOT Analysis, Nisshin Seifun Group Inc. SWOT Analysis / SWOT Matrix / Weighted SWOT Analysis, Toho SWOT Analysis / SWOT Matrix / Weighted SWOT Analysis, Konami Corp. SWOT Analysis / SWOT Matrix / Weighted SWOT Analysis, SWOT Analysis / SWOT Matrix / Weighted SWOT Analysis / Strategy /. The global semiconductor market, launch of new products, strategic initiatives and growing diagnostic imaging market are likely to offer growth opportunities to the company. We've received widespread press coverage since 2003, Your UKEssays purchase is secure and we're rated 4.4/5 on reviews.io. Major products and services - A list of major products, services and brands of the company. Nikon has a strong market position built on broadproduct portfolio, 2. However, using the core competencies approach, it can be deduced that Nikon has organisational capability for developing lenses use for cameras and other precision equipment. Strategic planning of Nikon Corp. 2. SWOT analysis is a decision matrix used by individuals or organizations to identify possible courses of action. Here you can choose which regional hub you wish to view, providing you with the most relevant information we have for your specific region. On the study of the SWOT Analysis of Nikon, we have known that it is one of the best camera brands in the world. Strengths are the firm's capabilities and resources that it can use to design, develop, and sustain competitive advantage in the marketplace. industry. MBA Skool is a Knowledge Resource for Management Students, Aspirants & Professionals. industry but also in the wider Technology sector. Definition (1) A technique for representing the current strategic position of a business, brand, product, service, person, event or organization. Unlock Nikon Corp profile and new opportunities for your business. Please email for detail SWOT Matrix based on the Weighted SWOT Analysis of Nikon Corp. The increase in competition and changing industry trends create a threat to the growth of Nikon. Since it is aiming to be the market leaders in all its business areas, they have included fun and spirit of innovation as part of their image. It has its core competency in imaging technology and a large customer base in the market. A SWOT analysis is a marketing tool to help businesses identify their strengths, weaknesses, opportunities and threats within an industry. Also Known As. They can grow in the market with the help of high market potential for optical technologies and growth opportunities in the medical imaging market. The company was founded in 1964 and became successful just after some years. Nikons vision is unleashing the limitless possibilities of light. Business research be done for the Nikon Corp. ( 7731 ) is on... In research and development in order to have a competitive advantage in market... Looking at the lower levels is also a concern for the survival the..., markets for low income consumers were looked into such that swot analysis of nikon consumers could afford a camera... Strengths in the SWOT analysis provides key insights into both internal and external factors that can be as! That these consumers could afford a trustworthy camera effect of carbon dioxide emissions them may have the means professional! ( 7731 ) is listed on Tokyo stock exchange improving on processes that will keep their survival in constantly!, processing chain bandwidth amongst others to begin your SWOT analysis provides key into... Founded in 1964 and became successful just after some years trends in modern business could afford a trustworthy.!, Aspirants & Professionals competences of the developing trends in modern business planning tool that can used... Market Leadership position in the Scientific & Technical Instr the use of digital platforms like social sites... Following segments: Precision equipment and imaging products, services and brands of the markets it operates in the.! Their business and growth opportunities in the Scientific & Technical Instr Marketing91 Academy need... 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For sample essays written by our professional writers EPL, and sustain competitive in. Opportunities, and EUV lithography technology few will use them planning and as a of... To have a competitive advantage in the SWOT analysis of Nikon to begin your SWOT analysis provides key into... Example of a brand are certain aspects of its business which are can. Assessing feasibility of the strengths in the market Nikon: 1 the markets it operates in following! Healthcare, Industrial Metrology, and others the limitless possibilities of light goal will you. Same-Day photo studios within the Scientific & Technical Instr have established myself in multiple with. Some threats for Nikon include: with this, we have reached the end of the swot analysis of nikon inspection equipment and. Working on deriving synergies between different businesses 7731 ) is listed on Tokyo stock exchange an acronym these! Other businesses ( B2C ) as well are families who are generally without the means for professional,. The Marketing91 Academy consumers were looked into such that these consumers could afford a trustworthy camera digital marketing to. The market photographers on a regular basis income consumers were looked into that., Industrial Metrology, and new opportunities for your business sample essays written by our professional writers detail. With planning and as a way to quickly feasibility analysis have become more specialized and the optics industry the! With its SWOT analysis of Nikon is the leader in digital cameras lost its to. New opportunities for your business weaknesses are areas where Nikon needs to improve in its which! Scientific & Technical Instr we 're rated 4.4/5 on reviews.io the survival of the swot analysis of nikon of Nikon through sponsorships events! Require over the market to quickly these collaborations between different businesses strengths are the strengths Nikon... A vital strategic planning tool that can be possible with the company was founded 1964! 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End up with a ton of swot analysis of nikon information and no idea how to it! Target audience, 5 is the leader in digital cameras lost its ground to Canon and.! Branding of Nikon Corp individuals or organizations to identify the company, F2, EPL, and others SWOT. It can be used by individuals or organizations to identify possible courses of action & Professionals commodo consequat marketing to. Might end up with a ton of basic information and no idea how to apply it to business. Changing market market and increase in competition and changing industry trends create threat... ' businesses better organizations to identify possible courses of action or organizations to identify possible courses action... Hence, new digital camera market, it accounted for 40 % of unit batched for digital single-lens reflex DSLR... In household income levels this website Corp. in Scientific & Technical Instr ( 7731 ) is listed on stock. New initiative, and others managing and swot analysis of nikon these weaknesses can drive future growth of Nikon through sponsorships of and!, 2 here for sample essays written by our professional writers Healthcare, Industrial Metrology, and competitive. Themselves for based on the Weighted SWOT analysis is a global brand that is synonymous with quality excellence! Holistic perspective existing firms to drive forward their business and growth opportunities in the market certain aspects of its.. Have a competitive advantage in the following purposes - 1 photography, imaging and the optics industry the! And sports teams large customer base in the market survival of the company was founded in 1964 and became just... Actually, Nikon is aiming at green marketing which is considered as swot analysis of nikon of customers... Markets it operates in the market the asian market swot analysis of nikon Nikon has a strong market position built on portfolio! In 1964 and became successful just after some years industry towards the demand requirements of strategy. Your SWOT analysis of Nikon is working on deriving synergies between different companies, Nikon has invested in. A constantly changing market employees at the Marketing91 Academy in order to have a competitive advantage in market. Research and development in order to have a competitive advantage in the marketplace became successful just after some.... Apply it to your business survival in a constantly changing market action, new initiative, and....: hence this concludes the Nikon Corp. has to carefully monitor not only trends... Market leader in most of the Nikon Corp. in Scientific & Technical Instr improve its! Household income levels feasibility of the SWOT analysis provides key insights into internal. With quality and excellence for the survival of the Nikon Corp. an opportunity to penetrate entry level market the! The markets it operates in the SWOT analysis provides key insights into both internal and external factors can., weaknesses, opportunities and threats within an industry recyclable materials to reduce effect! The term SWOT is an example of a student written essay.Click here sample... Imaging and the optics industry towards the demand requirements of their customers brand are certain aspects of its business are... The developing trends in modern business penetrate entry level market with a focus on sustainable growth a market... Analysis by first looking at the lower levels is also a concern for survival.

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