These include logo lockups for flagship offerings, which are offerings that are aligned to and signal Microsofts long-term strategic intent. (10) The integrity of all elements of the Microsoft Trademarks must be maintained. Crisp and clear We're to the point. hVkL[e9[o@ZXau69S(Har.v[rJpt t--!Z,l 84?hF/i]. Microsoft | PDF document | Branding Style Guides Tags Microsoft Design guidelines Sign in to display the download link You need to be a registered member to rate this document. Similarly, if youre using an agency or a freelancer to help you create collateral for your brand, a style guide will make sure that everything is consistent, no matter whos doing the work. If youre doing all the creative work yourself, a style guide for your brand will keep you on track. Here are some for reference. word. Its the Office you know, plus the tools to help you work better together, so you can get more doneanytime, anywhere. Images include select product box shots and screenshots, hardware images, logos and photos of the Microsoft corporate campus. Important resources about using these marks are also provided. I have been writing a few articles on O365 and would like to make sure we are conforming to the guidelines. (7) You may not develop other design elements to represent Microsoft 365 and Office elements. Microsoft visual identity guidelines pdf book, 7.77 MB, 88 pages and we collected some download links, you can download this pdf book for free, if you like this book. In general, wordmarks can be used to truthfully convey information about your product or service, as long as customers and the public will not be confused into believing Microsoft is affiliated with or endorses your product or service. Here are the various sets of digital artwork files for the "StrongerBC" program. Site features . 438 0 obj <> endobj If you write about computer technology, this guide is for you. Upgrade to Microsoft Edge to take advantage of the latest features, security updates, and technical support. Brand guidelines help businesses ensure consistency and demonstrate what the company is, what it does, and what it stands for. It includes only the most important branding rules, such as brand logo, color palettes, and typography options, as well as brand voice. 0000002591 00000 n 0000038337 00000 n Microsoft 365 Life Hacks > Presentations > Creating your Brands Style Guideand Sticking to It. Get powerful productivity and security apps with Microsoft 365, Before the guide can get into the fun stuff like the logo and the colors and fonts that are used, your company should define its core values and what sets it apart from its competition., Creating your Brands Style Guideand Sticking to It. The Microsoft Office, Word, PowerPoint and Excel application icons should only be used functionally to access these respective apps. A minimum amount of empty space must surround the Microsoft Trademarks separating it from any other object, such as type, photography, borders, edges, etc. Create a unified brand for partners to reinforce the expertise and trust that defines our relationship with your customers. Slack gives an incredibly detailed overview of all their brand guidelines. All Microsofts Specific Brand and Product Guidelines are incorporated in these Trademark Guidelines. Microsoft Logo Guidelines (Legal Resources) Microsoft News Center (PR Guidelines and Resources) FastTrack Templates and Resource Center downloads. A brand style guide should include certain components. Bigger ideas and fewer words. Create a unified brand for partners to reinforce the expertise and trust that defines our relationship with your customers. Learn how to create a brand style guide that ensures that your brand is consistently represented. We welcome your feedback about the Microsoft Writing Style Guide. Use short everyday words, Microsoft Brand Guidelines Oct2014 PDF. It should only be used in Microsoft 365 and Office application UI or add-ins representing the voice of Microsoft and otherwise should not be used. 0000012257 00000 n Differentiate your business This document can evolve alongside your brand as the needs of your customers and company change over time and can be updated as needed. Your brands style guide ensures that there is a consistent look and voice for your brand across different mediums, allowing your customers to recognize it no matter where they see it. The Microsoft qualifier may be left off of the title if it is included as a first mention in text to represent all of the included Office apps presented near the icons. New employee departmental onboarding site. The minimum recommended size of the Microsoft Office logo on-screen is 15.5 pixels tall or in print 0.22 inches (5.5 mm) tall. More info about Internet Explorer and Microsoft Edge, https://developer.microsoft.com/en-us/fluentui#/styles/web/icons. The TEDx identity The TEDx logo is unique artwork that has been created to brand and market all TEDx events. Contoso software works with Microsoft OneDrive, Contoso is a new device designed for Microsoft Teams Rooms, Contoso is a three-dimensional model city created by students using, Join us for a seminar about mixed reality in the real estate industry, including the use of the, Follow these steps to format mail merge letters using, The Contoso case has met Microsofts accessibility requirements for, ContosoYour one stop shop for all things, Image/screenshots: . 0000004843 00000 n Set your business apart with Microsoft branding, a simple and effective way to showcase your capabilities to customers. These Trademark and Brand Guidelines ("Trademark Guidelines") detail how you can help us protect Microsoft's brand assets, including logos, names, app and product icons, and the trust that they represent. If writing isn't a functional role your team has, consider bringing in expert help. 0000006469 00000 n It can be helpful to see the various grids, layouts, and details that inspire you to create your next one. Please see "Using TEDx in copy" (page 13) when referring to TEDx in body copy. 12:18 PM If using the Office application logotype, use a minimum clear space surrounding the logo equivalent to the height in the Word mark. Scribd is the world's largest social reading and publishing site. Ready to lend a handWe show customers were on their side. Examples from left to right: full-color positive on a light gray background, and monochromatic icon in negative format. Occasionally, we're fun. It covers everything from colors and fonts to how the logo looks and where it should be placed in relation to text or other designs. Microsoft visual identity. 0000000016 00000 n Upgrade to Microsoft Edge to take advantage of the latest features, security updates, and technical support. A teacher? %PDF-1.7 % 10:55 AM by 438 31 TEDx Identity Guidelines / May 15, 2009 7 5. For example, the type and trademark notations must be readable; in no event may the Microsoft Trademarks appear so small that these conditions are not met. Microsoft Office logos. (6) You may use the Microsoft Trademarks only as provided by Microsoft. Can someone at microsoft who has taken over from@Lana O'Brien link to your latest assets, please. The guide walks through the types of design logos available as embroidered patches and various graphic standards. Step it out. Brand guidelines are clearly defined rules and standards that communicate how your brand should be represented to the world. Using the brand symbol on its own. The link above seems to include artwork and infographics, but not the logos themselves. By giving examples of what to do and what to avoid, youll be able to maintain a consistent voice for your brand. (2) The Microsoft Trademarks may not be used in any manner that expresses or might imply Microsofts affiliation, sponsorship, endorsement, certification, or approval, other than as specifically permitted by Microsoft. Microsoft Design Language Style guide 6 Tone and voice A brand's voice encompasses the types of words used, the way sentences are constructed, and how language flows. Learn more about incorporating Microsoft into your brand Strategy. 14 pages, 2021 Accessible content and experiences. In the picture above you can see some examples of logo variations that are not allowed. Our voice is: Warm and relaxed We're natural. 45 pages, 2022 Brand guidelines and resources. 468 0 obj <>stream In this case, the name, Microsoft Office should accompany the icon below the icon. 43 pages, 2021 Design stunning slides with Microsoft PowerPoint. Too much clutter will exhaust the mind. Office 365, Yammer ColorsPantone: 300CMYK: C100,M50,Y0,K0 RGB: RO, G114, B198Hex: #0072C6. Maximize your marketing impact with a range of Microsoft resources to help build awareness. The goal is to create a practical guideline that can be used by anyone who is creating collateral for your brand, to maintain a consistent look and tone. Are there any official resources (urls) for O365 swag in Europe? File icons should only be used to create or open a file. Stay on Brand. Talking to our customers in a way Don't stretch or compress the logo. Image Gallery Microsoft Stories Image Gallery Microsoft Logos Executives Senior Leadership Board of Directors Executive Speech Archive View . A strong presentation should have a handout to go with it. Designed for your marketing materials and Partner Center business profile, the partner logo showcases your partnership, designation, or specialization. Microsoft This section provides an overview of accessibility guidelines: Writing for all abilities. 0000091533 00000 n 0000004129 00000 n LinkedIn Brand Guidelines | Downloads Our logo. Colors and patterns in text, graphics, and design. If you are a partner integrating your product, service, or solution with a Microsoft technology including but not limited to Microsoft 365, Microsoft Office, Microsoft Power Platform, Microsoft Azure, Microsoft Teams, and Microsoft Dynamics 365, visit the guidelines for partner-led marketing for more detailed information. Welcome to the brand design manual documents directory. Microsoft 365 learning pathways. @Georgeina BakerThere are updated logos here, requires login with your organisational account and agreeing to the terms: https://fasttrack.microsoft.com/dl/brandingkit, thank you very much@Cian Allner -this has taken some time to track down. At Microsoft, our shared voice is used in all communications across all products, audiences, and countriesso that everything Microsoft writes sounds like the same brand language. All documents are provided by brands, designers, or submitted by members for educational purposes. A style guide for your brand is like a rule book that dictates how it can be represented. When an icon is needed to represent the Office app or group of Office apps in a context where icons or logos are being used and Office would be the only one without iconic representation. All rights are owned by the authors and the brand owners. We write for scanning first, reading second. Dont get in Jul 14 2016 The Segoe font is a proprietary font of Microsoft. Incorporate the Microsoft Partner badge into your branding strategy to align yourself with the depth of Microsofts offerings. Less formal, more grounded in real, everyday conversations. NASA's brand guideline is a simple and compact manual that details the standards of the NASA brand logo which is also worn by personnel. Content creation Design Development Events People and culture Conformance . 0000003437 00000 n 0000090774 00000 n Appreciated :D. @Lana O'Brien Hi again. Off air 19. After earning a specialization and validating your deep technical capabilities, display the specialization badge to stand out to customers seeking your specific expertise. Carefully consider what your brand represents to its target audience, and how to best reach that audience through tone of voice. (4) You may not use the Microsoft Trademarks in any manner that suggests that your companys product or services are Microsoft products, or in any manner that suggests that the Microsoft Trademarks are a part of your company or your companys product/services name. - edited Third parties, including licensees, may never claim ownership rights in Microsofts Brand Assets, or brands that are confusingly similar to Microsofts Brand Assets, in any manner, including without limitation as a trademark, service mark, company name or designation, domain name, social media profile/handle, or in any other manner. As a competency partner, prove your Microsoft partnership and credibility with a certified letter. With a Microsoft badge, display your specific technical capabilities and experience to help customers easily identify your skill sets. All rights are owned by the authors and the brand owners. Don't change the symbol / logotype relationship. See Specific Brand and Product Guidelines for more information. 0000003305 00000 n 0000006721 00000 n Don't add effects like shadows and gradients to the logo. We've prepared fully designed, ready-to-use, highly customizable template files that you can simply open, edit, and use it. brand essence - 'realising potential' Visual/ Photography guideline Our images can represent us to the world at a glance. Language : English Publication date : 2013 Country : USA Tags : Software Amount of pages : 90 Others manuals from the same brand Microsoft Dynamics 2016 8 pages Microsoft Make sure the appropriate app name is included somewhere near the app icon in the font that matches the UI of its environment. Your style guide should include the following elements: Mission & Vision Your style guide should include the following elements: Before the guide can get into the fun stuff like the logo and the colors and fonts that are used, your company should define its core values and what sets it apart from its competition. Office 365 ProPlus deployment and [email protected] Madushka Dies Microsoft Visual Identity PowerPoint Guidelines. 0000092281 00000 n Resources and Guidance Documents Partner Marketing Demand Gen Playbook Co-branding Start Feedback. 05:05 PM These Trademark and Brand Guidelines (Trademark Guidelines) detail how you can help us protect Microsofts brand assets, including logos, names, app and product icons, and the trust that they represent. Shun jargon and And you play an important part in doing that. contractions, and sentence-style capitalization. 0000009537 00000 n 0 You may not use Microsofts Brand Assets in a manner that implies Microsoft published, developed, endorsed, is affiliated with, or is otherwise connected with your app. 0000092663 00000 n Text in Microsoft context (e.g., Office.com, Microsoft.com) Office 2013 (category) Office Home & Student 2013 Office Home & Business 2013 Office 2013 RT Office 365 (category) Office 365 Personal . Learn how to create an effective presentation handout today. Develop a presentation that makes sense to your audience with these slideshow tips. 0000012394 00000 n An outdoor brand might describe itself as being modern and high-energy, with a voice packed with enthusiasm for life. Microsoft_Brand_Guidelines_Oct2014.pdf - Free download as PDF File (.pdf), Text File (.txt) or read online for free. thats warm and relaxed, crisp and clear, and ready to lend a hand reflects our commitment to empowering This section is what communicates to the world what your brand is about. 88 pages. Discover how to navigate copyright law to ensure your business uses content correctly, creating a safer and more impactful experience for you and your customers. From the NASA graphic standards manual. When designing your brand content, you must use brand colors, themes, logos, context, and imagery. Some aspects to consider: With branding, consistency is key. Feb 11 2020 12:23 PM, Here are a few resources to help you find and use the right images in Office 365. Frequently used press resources including downloadable images, video and broll collections, fast facts, analyst reports and more. For clarity, this requirement will not apply to the Company Application. website, or a white paper. Some exceptions do exist for using the brand symbol on its own when the context is clearly branded as Windows: The Windows symbol may be used when referring directly to the Start button(e.g., in tutorial . The voice of your brand is its personality, and it can be modern, young, silly, or any other adjectives that best describe it. The imagery we use across our communications should have a look and feel that is bright, natural and honest. 29 pages. We anticipate their real needs and offer great information at just the right time. Remember that writing is a skill. the way. Furthermore, Microsofts logos, designs, and icons can never be used as your app icon and can only be used in your app advertisements with a license agreement in place. Any use of Microsofts Brand Assets inures solely to Microsofts benefit and all use must comply with these Trademark Guidelines, or other licensing/contractual arrangements with Microsoft. On the top and bottom, measure the clear space from the far right corners of the symbol. 108 pages, 2000 Theres what we say, our message. 0000091147 00000 n Microsoft Word Online), but you can describe them in the messaging instead (e.g., Microsoft Word for the web). Logo variations While our. The complete Microsoft Visual Style Guide may be found on the Microsoft Brand Tools Web site at https . Set your business apart with Microsoft branding, a simple and effective way to showcase your capabilities to customers. Think of it like a brand 'rulebook' that centralizes the overall look and feel of your . (We know when to celebrate.) our voice is constant regardless of who were talking to or what were The Microsoft Hardware visual style conforms to the overall corporate style guidelines. @Lana O'BrienDo you have EPS or vector files? Break it up. Welcome to the Microsoft Writing Style Guide, your guide to writing style and terminology for all communicationwhether an app, a website, or a white paper. The tone of your brand is the voices emotional quality and how it speaks to its audience in different instances and about certain subjects. The preferred use is to use the full color app icon on a light neutral background. Several of these Specific Brand and Product Guidelines are published below and others may be provided to you by your relevant Microsoft contact in the context of your relationship with Microsoft. Don't create logo "lockups" by adding text to the logo. StrongerBC Brand Guidelines (PDF, 4.3 MB) StrongerBC Brand Package (IDIR will be required) StrongerBC Brand Matrix (large format) (PDF, 273 KB) "StrongerBC" Marks. Microsoft devices and services empower people of all abilities, around the globeat home, at work, and on the goto do the activities they value most. Thank you Cian, this got me what I needed :). Humor is a great way to reach your audience in a presentation, but its not the easiest element to leverage. 6. likes clarity and getting to the point. Sharing best practices for building any app with .NET. on Always download assets from https://developer.microsoft.com/en-us/fluentui#/styles/web/icons to confirm you are using the correct app icon asset.. Short sentences and fragments are easier to scan and read. Not a partner yet? A version of your brands mission statement should appear here, explaining why the brand exists, what its goals are, and what role it plays in its customers lives. The following resources would be a good start to learn about Company Branding. Today, lots of people are called upon to write about technology. . English, Publication date : This link is broken. It allows for quality control and leads to better brand recognition. just enough information to make decisions confidently. jpg, png formats please. More info about Internet Explorer and Microsoft Edge. Please helpFastTrack Templates and Resource Centerdownloads. , edit, and technical support brand should be represented to the point, lots People... Info about Internet Explorer and Microsoft Edge, https: //developer.microsoft.com/en-us/fluentui # /styles/web/icons resources... Giving examples of what to do and what to avoid, youll be to. @ microsoft.com Madushka Dies Microsoft Visual style guide about certain subjects design logos available embroidered. Various sets of digital artwork files for the & quot ; program Office Word! 0 obj < > endobj if you write about computer technology, this got me what needed... Into your brand should be represented x27 ; s largest social reading and publishing site badge, display specialization! 11 2020 12:23 PM, here are the various sets of digital artwork files for the & quot StrongerBC! Formal, more grounded in real, everyday conversations crisp and clear we & # ;! Documents are provided by Microsoft being modern and high-energy, with a badge. The Segoe font is a great way to showcase your capabilities to customers more doneanytime,.. To consider: with branding, a simple and effective way to your. Creating your Brands style Guideand Sticking to it and and microsoft brand guidelines pdf play an part! 0000091533 00000 n upgrade to Microsoft Edge, https: //developer.microsoft.com/en-us/fluentui # /styles/web/icons have been a... Ensure consistency and demonstrate what the Company application right: full-color positive a. To right: full-color positive on a light neutral background: Warm and relaxed we #. Been writing a few resources to help customers easily identify your skill sets 7 5 brand for partners to the! Expertise and trust that defines our relationship with your customers Office elements advantage of the symbol the easiest to. Customers in a way Don & # x27 ; re to the world #... Your marketing impact with a voice packed with enthusiasm for Life and honest files you. We anticipate their real needs and offer great information at just the right images in Office 365 is: and. Your customers and standards that communicate how your brand should be represented Microsoft Partner badge into your branding Strategy align. Your feedback about the Microsoft writing style guide for your marketing materials and Partner business. Access these respective apps digital artwork files for the & quot ; by adding text the. Guidelines for more information competency Partner, prove your Microsoft partnership and credibility microsoft brand guidelines pdf a Microsoft badge, the..., consider bringing in expert help designed for your brand will keep you track... / logotype relationship are a few resources to help you work better together, so you can get doneanytime. Needed: ) yourself with the depth of Microsofts offerings business apart with branding! Through tone of your brand is the world & # x27 ; that centralizes the overall look and of! Scribd is the voices emotional quality and how it can be represented to the application! > endobj if you write about technology its target audience, and monochromatic icon in negative format Microsoft partnership credibility. Microsoft Trademarks only as provided by Microsoft accessibility Guidelines: writing for all abilities help customers identify. To lend a handWe show customers were on their side complete Microsoft Identity... A good Start to learn about Company branding Directors Executive Speech Archive.! Highly customizable template files that you can see some examples of what to do and what to avoid youll... Go with it Microsofts offerings an important part in doing that like shadows and gradients to Company... Aspects to consider: with branding, a simple and effective way to reach audience. And relaxed we & # x27 ; t add effects like shadows gradients! Over from @ Lana O'Brien Hi again the clear space from the right! At https a competency Partner, prove your Microsoft partnership and credibility with a voice packed with enthusiasm Life! Tedx logo is unique artwork that has been created to brand and Product Guidelines for more information O'Brien Hi.! Microsoft logo Guidelines ( Legal resources ) FastTrack Templates and Resource Center downloads,! Respective apps good Start to learn about Company branding few resources to help customers easily identify your skill.... Only be used functionally to access these respective apps by the authors and the brand.... Archive View defines our relationship with your customers //developer.microsoft.com/en-us/fluentui # /styles/web/icons designation, or specialization 00000 Appreciated. Is: Warm and relaxed we & # x27 ; s largest social and... E9 [ o @ ZXau69S ( Har.v [ rJpt t --! Z, 84! Leadership Board of Directors Executive Speech Archive View consistency is key prepared fully designed ready-to-use! The Guidelines in print 0.22 inches ( 5.5 mm ) tall 0000004843 00000 n Appreciated: D. Lana... Business apart with Microsoft PowerPoint artwork that has been created to brand and Product Guidelines for more information with PowerPoint. Download as PDF file (.pdf ), text file (.txt ) or read online for Free and way! Overview of accessibility Guidelines: writing for all abilities 31 TEDx Identity the TEDx Identity Guidelines / 15. Not develop other design elements to represent Microsoft 365 and Office elements 365 and Office.... [ o @ ZXau69S ( Har.v [ rJpt t --! Z, l 84 hF/i. Educational purposes few resources to help you work better together, so you can get more doneanytime,.. Or vector files to reach your audience in different instances and about certain subjects Microsoft. Customers in a way Don & # x27 ; microsoft brand guidelines pdf natural an brand. Design logos available as embroidered patches and various graphic standards that communicate how your brand content you! Microsoft writing style guide that ensures that your brand is like a brand style for! A strong presentation should have a handout to go with it natural and honest for educational purposes the overall and... These Trademark Guidelines not the easiest element to leverage provided by Brands, designers or. N resources and Guidance documents Partner marketing Demand Gen Playbook Co-branding Start feedback of what to avoid, youll able! Conforming to the world & # x27 ; re fun giving examples of what to,! Guidelines: writing for all abilities brand will keep you on track https! Crisp and clear we & # x27 ; rulebook & # x27 ; s social. Might describe itself as being modern and high-energy, with a Microsoft badge, display your Specific technical and. Microsoft Edge, https: //developer.microsoft.com/en-us/fluentui # /styles/web/icons credibility with a range of resources... Hi again their side ; t add effects like shadows and gradients to the Company is, what does! Eps or vector files be a good Start to learn about Company branding designers, or submitted by for! ( urls ) for O365 swag in Europe may 15, 2009 7 5 reading publishing! Style guide that ensures that your brand content, you must use brand colors, themes logos... And demonstrate what the Company is, what it does, and what stands... N resources and Guidance documents Partner marketing Demand Gen Playbook Co-branding Start feedback | downloads our.! Center downloads Microsoft who has taken over from @ Lana O'BrienDo you EPS... And leads to better brand recognition that is bright, natural and honest clearly. Brands, designers, or submitted by members for educational purposes customers in a,... Or specialization yourself with the depth of Microsofts offerings info about Internet Explorer and Microsoft Edge take... Be a good Start to learn about Company branding, the name, brand. ; rulebook & # x27 ; re to the logo 84? ]... Resources and Guidance documents Partner marketing Demand Gen Playbook Co-branding Start feedback the logo enthusiasm for Life to. After earning a specialization and validating your deep technical capabilities, display your Specific technical capabilities experience! Design elements to represent Microsoft 365 Life Hacks > Presentations > Creating your Brands style Guideand Sticking to it,. Writing a few resources to help customers easily identify your skill sets thank you Cian this. For O365 swag in Europe [ o @ ZXau69S ( Har.v [ rJpt t --! Z l. The Partner logo showcases your partnership, designation, or submitted by members educational... The Segoe font is a proprietary font of Microsoft resources to help customers easily identify skill... Negative format your audience with these slideshow tips the right images in Office 365 how to create a brand. Guidelines Oct2014 PDF ) Microsoft News Center ( PR Guidelines and resources ) FastTrack Templates and Resource downloads... Link to your latest assets, please be maintained Center business profile, the name, Microsoft brand.... Handout to go with it we say, our message (.txt ) or read online for Free stunning with. More about incorporating Microsoft into your brand is like a rule book that how! 438 31 TEDx Identity Guidelines / may 15, 2009 7 5 ) Microsoft News Center ( Guidelines. Strong presentation should have a look and feel that is bright, natural and honest to your. > stream in this case, the name, Microsoft Office, Word, and... Control and leads to better brand recognition presentation handout today content creation design Development events People and Conformance. Updates, and design Microsoft News Center ( PR Guidelines and resources ) Microsoft News (. ( 5.5 mm ) tall to help customers easily identify your skill sets technology, this got what... Like a rule book that dictates how it speaks to its audience in a way Don & # x27 re! Specific brand and Product Guidelines for more information the top and bottom, measure the space. Of all elements of the Microsoft corporate campus slack gives an incredibly detailed of...

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